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How to write good case study

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The ultimate guide to writing case studies that drive leads Guidelines for Writing a Case Study Analysis. A case study analysis requires you to investigate a business problem, examine the alternative solutions, and. They are formulaic: problem, solution, benefits. The focus is on what matters most to the person you interview. Need some inspiration to get started? How to Write a Case Study Determine the case study's objective. In Act II, we introduce the solution, namely our software.

3 secrets to writing case studies right, real and fast

However, if you decide to go a similar route of creating a case study that lives as a website page, create a PDF version that is easily printed, as well. Ideally, a good case study should take a week from first contact to approval. Details matter. Do you know who your ideal customer is? Try Different Formats While people like stories, case studies do not have to be fit into story form every time. Just like a story, good case studies have a beginning, a middle, and an end, as well as a protagonist — your customer — overcoming a problem and achieving their objective, just like the main character of a story. As such, be realistic about your goals. What was the customer doing before they brought you on board? It's too crowded in there. This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services. Speak Your Mind Cancel reply Save my name, email, and website in this browser for the next time I comment. Think of this as Act I of your case study. What good is a tasty content nugget if no one can consume it? This helps them rank more highly in search engine results and collect traffic from readers who are already looking for information about their industry. What should you include? Please share them in the comments! Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. Margaret Ybarra. The rest of the piece had to be a proper story designed to appeal to the company's target audience. Think of it as a little pot of gold — something funny, interesting, or unique that will keep the reader engaged. Using direct quotes from your client is a great way to let them tell their own story in their own words. The information. How long have they been a customer? Learn how to write a great marketing case study people actually want to read in seven steps, plus find examples of awesome case studies you.

How to write good case study - 3 tricks to writing a killer case study

When laying out your case study, focus on conveying the information you've gathered in the most clear and concise way possible. Some key things to include with your story are: Who is the customer and what exactly do they do? Want to Contribute Content to impactbnd. It's actually quite simple -- ask open-ended questions. What was the customer doing before they brought you on board? Explain to your subject whom this case study will be exposed to, and how this exposure can help increase their brand awareness both in and beyond their own industry. By Eric Siu on February 19th, It's also a good time to determine a timeline that meets the needs and capabilities of both teams. August 3rd, min read. The incremental cost of the extra writing is marginal compared the cost of going through the process to produce the basic case study. Notice that this case study uses mixed-media. Here's a benefit that is sure to resonate with your subject's marketing team: If you publish your case study to your website, and your study links back to your subject's website -- known as a "backlink" -- this small gesture can give them website traffic from visitors who click through to your subject's website. However you choose to do so, be sure to include some data or evidence to support your major points and reiterate how your featured client overcame their problem using your products or services. Sales Tools Lead capture Strategy. They should want to immediately pick up the phone and call you because they feel compelled to work with you, right?

8 Tips For Creating a Great Case Study

This is where you sell your products or services simply by saying which ones you used and how they led to the desired result. In order to stand out today, you have to create quality content that clearly demonstrates you understand the problems of your buyer personas and how to solve them better than anyone else. They can see real, tangible results. Comments Before we dive into the nuts and bolts of pulling together your case study, I want to give you a quick refresher on what a case study actually is. But there are still other ways to publish and promote your case study. Get HubSpot free. Over-loaded content. Additionally, a backlink from you increases your subject's page authority in the eyes of Google. Clients that have seen the best results are going to make the strongest case studies. A call to action. No one really likes to read one huge chunk of text, no matter how interesting and informative it might be. Many times, these are in the left or right margin of the case study or at the bottom. Avoid interviewing marketing or PR people, as they will only tell you a repackaged story, which will sound hollow when you write it up. Privacy Policy Trademarks. All of your competitors are now creating blogs, and case studies, and eBooks. Having been through the process of creating them for a number of big tech companies, we think the problems lie in the way they are created: Too many cooks. All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives. It helps to select a customer who's well-versed in the logistics of your product or service. So, again, yes. Everyone loves a good ol' fashioned story.

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A results summary. In addition to formatting, you want to content has a structure that flows smoothly -- again, focus on the engagement factor. Investors Investor Relations. Have they shifted? You could try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them. Here's a design company that knows how to lead with simplicity in its case studies. Consider writing this case study in the form of an ebook and converting it to a downloadable PDF. Do case studies really work, you ask? A well-written case study will only be persuasive if you create a piece that is visually appealing enough that a prospect will actually read it. Think of this as Act I of your case study. That said, you should typically aim to include the following in the Case Study Release Form:. Draft and send your subject a case study release form. There is no story. Of course, remember that not everyone is as familiar with the technology as you are, so be sure to highlight what they should be noticing. Typically, clients want word case studies, but they also want them freighted with a paragraph about the product, a paragraph about the reseller who implemented it, a paragraph about the customer then details of the problem and the benefits. The following are some tips on how to make your case studies a powerful asset in soliciting business. It's actually quite simple -- ask open-ended questions. Structures are there to emphasise the story, not shackle it though. Uncover Possible Solutions/Changes Needed. Case studies are a great way to tell the world how valuable your products or services are by Write About Someone Your Ideal Customer Can Relate To.

In Act II, we introduce the solution, namely our software. Here are four potential benefits you can promise your case study candidate to gain their approval. Most readers are just going to skim your case study to find important parts that relate to them. Probe for the real reasons why working with your company is so satisfying. Case Study Samples. The focus here should be placed on the customer's experience during the onboarding process. It should be a crescendo not an endless low humming. Strong brand identity — you may have some excellent case studies for small or local businesses, which are great, however, also try to feature businesses with a strong existing brand identity. That helps match the customer's need with your solution. For this reason, your company should always be positioned as a helping hand that helped the real hero of the story — your client — overcome their obstacle. Podcasts are a platform for you to have a candid conversation with your client. HubSpot also recommends this free case study creation resource. Topics: Content Types. This is the crux of the case study. In order to tell a compelling story, you need context. Speed is everything. And once you get to that stage, we recommend that you follow the "Golden Rule of Interviewing. This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services. Find training and consulting services to help you thrive with HubSpot. How are people using your products or services? Once the questionnaire is completed, someone on your team should reach out to the participant to schedule a to minute interview, which should include a series of custom questions related to the customer's experience with your product or service. Originally from the U.

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